News Articles

"Reprinted courtesy of The Bluffton City Sun."

 

The Bluffton City Sun

March 2007

 

REAL ESTATE

 

DON’T BE OFFENDED BY A LOW OFFER

 

Too often Sellers get their feathers ruffled by what they feel is a ridiculously low offer. Before you get your shorts in a wedge, consider the following:

 

  • Are you priced right? What’s the competition? What was the closing price of the last “like-property?”
  • How long has your home been listed and how many offers have you entertained?
  • Did the buyer (or their agent) offer any explanation for the low offer – i.e. repairs that would soon be needed like a new roof or HVAC?
  • Where is the offer price relative to 90% of list price?
  • Would the property appraise at or close to your asking price?

 

Most often the real issue at hand is taking the low offer personally, which can cause the Seller to become “offended.” It’s only natural for a Seller to become adversarial if they feel the Buyer is trying to take advantage of them. Yes, some Buyers are truly “bottom-feeders” looking for distressed Sellers; but others are bona-fide, serious purchasers who are doing their best to buy the most house for the dollar.

 

My advice: don’t take it personally and get upset to the point you don’t even negotiate. You may lose an opportunity to sell your home, especially in a less-than-booming market. Go ahead and counter as if the initial offer was what you’d expect under normal circumstances. You can’t get your home sold if you refuse to negotiate. Remember: don’t get emotionally involved – selling your home is a business transaction.

 

 

"Reprinted courtesy of The Bluffton City Sun."

 

The Bluffton City Sun

February 2007

 

REAL ESTATE

 

Getting property shown is the challenge

 

In today’s market with an inordinate amount of homes for sale, the challenge is to get your property shown. Typically, a buyer will give their criteria for purchase - # of bedrooms, open floor plan vs. formal, one or two stories, etc. and an upper-end price point. The Realtor then searches the MLS Web site for potential properties based on the criteria provided. The buzzword these days is VALUE. Not a new concept by any stretch, but a focus in a buyer’s market. You know, the good old “bang for the buck” concept. That translates generally into the overall square footage, interior finishing’s and location for the invested real estate dollar. How does the value of your home stack up to the competition, recent closings of similar homes, etc.? Like it or not, price will always drive traffic, no matter what the product. Today, if you’re not priced right, you may want to grab War & Peace off the book shelf and relax a bit.

 

Once the Realtor has placed your home on the “preview list”, make it easy for the home to be shown. Do your best to accommodate the appointment request of the Realtor and remember to vacate the premises while the home is being previewed. Most importantly, if you want the best first impression, pretend your home is a “model” and start each day with the mindset that hundreds of folks will be walking through your home, so you want it to look fabulous. REMOVE CLUTTER!! I know it sounds easy, but with most people it’s a challenge. If you think something could be considered clutter, it probably is. If you want to accentuate the first impression, light a few candles strategically placed throughout the home and have some soft classical or jazz playing in the background. If your home stands out, the customer will have an easy time remembering it, which may lead to a second showing and the potential of a good offer.

 "Reprinted courtesy of The Bluffton City Sun."

The Bluffton City Sun

January 2007

 

REAL ESTATE

 

Is Now A Good Time to Buy (or Sell)?

 

A one word answer: Yes and No. Let me explain.

 

If you don’t have to sell your property right now, don’t. Inventory is at an all-time high since early 2002, as opportunistic sellers are still trying to cash-in on the appreciation run-up that hit the wall in late 2005. When buyers (and investors) were flocking here in droves, many sellers said, “Why not test the market” and popped their property for sale to see if someone would “pay their price.” The aftermath of the Katrina and Rita double-punch accelerated a softening of demand, as the market had finally reached the point where prices couldn’t continue to escalate at the same torrid pace. Demand has to pick-up (and there are signs it’s improving) and inventory needs to shrink before prices can start trending upward again.

 

Of course, with the ying, there’s always the yang. Attention Buyers: you’re in the driver’s seat and you’ve got the pedal to the medal. If you are in the market (primary residence or vacation home), you have a unique opportunity. You have a wide variety of properties to choose from and there’s someone in the bunch that is motivated to sell. Selection has not been this attractive since I can remember. The rise in the prime rate over the last year hasn’t impacted financing, as long-term interest rates are actually lower now than a year ago. So Buyers benefit from the best of all worlds: 1) Affordable financing 2) Wide-selection of inventory  3) (a hand-full of) Motivated Sellers.

 

Your trusted Realtor’sâ due diligence can provide you valuable data, which will give you an edge in your quest to find the right property at the right price.

 

"Reprinted courtesy of The Bluffton City Sun."

 

The Bluffton City Sun

December 2006

 

REAL ESTATE

 

Local Realtors say, “Bah – Humbug!” Well, not really

 

The real estate market juggernaut of the last three and a half years more closely resembles a horse and buggy as the year comes to an end. The old saying, “You don’t know what you’ve got ‘til it’s gone,” truly applies to those right-place, right-time realtors who were competent “order takers” in most cases over the last couple years, courtesy of record-low interest rates and the insatiable appetite of real estate investors.  Those were the good ol’ days; now it’s time to hunker down and do a reality check.

 

The holiday season is one of reflection – both to acknowledge all of our blessings but to also review and evaluate what’s transpired over the past year and what we should expect in 2007. Since April, the local real estate market has down-shifted into low gear, as the vast sea of potential buyers looks more like a kitchen faucet trickle. Sellers abound (and the number continues to grow) and some have wisely adjusted their selling price expectations to compensate for the anemic market.  Homes are selling; but not at the torrid pace witnessed over the 2004-2005 period. Compare our current absorption rates with 1990 or 1991 and the numbers are actually better, so we do have reason to celebrate.

 

So what about next year? Boom or bust? My guess is neither. Interest rates are still favorable (and improving), “Baby Boomers” continue to migrate south in search of our Lowcounty lifestyle and even though there’s too much inventory for sale, the area hasn’t been overbuilt like Florida and Nevada. Bluffton builders may be in a crunch the first half of next year, but by fall, I predict demand will pick up and prices will start edging upward. So this holiday season when you see your favorite Realtorâ, smile and offer an enthusiastic “Merry Christmas!” because they could probably use a dose of good cheer.

 

"Reprinted courtesy of The Bluffton City Sun."

 

The Bluffton City Sun

November 2006

 

REAL ESTATE

 

The Real Deal Maker

 

You’ve had your home on the market a couple of weeks and right out of the blocks you get a great offer, 98% of your list price. You’re smiling all the way to the bank. But the offer includes a clause that states, “Subject to appraisal,” which means the buyer is going to have your home appraised to see if in fact it will appraise for the selling price. If it doesn’t, no deal; or, you have the option to renegotiate at a lower purchase price.

 

Let’s say the buyer does not include a “Subject to appraisal” clause in the contract, but has a financing contingency (purchase is subject to buyer getting approved for a loan), for 80% of the purchase price (ex: $400,000 home would require a $320,000 loan). The buyer must get approved for the loan based on the contract price. The buyer’s lender contacts a licensed appraiser who completes an appraisal of the home to verify it’s “real value” by taking into consideration, past like-property closed sales, value trends, property replacement cost, land values, etc.

 

If the appraisal comes in at $380,000, compared to the contract price of $400,000, the buyer will now only be able to borrow 80% of $380,000 instead of $400,000, which will then require a greater downpayment to purchase the home. As the real estate market fluctuates, appraised values can go up and come down. A home that was appraised in May of 2005 may be valued less today based on recent closed sales of similar homes.

 

If your contemplating selling your home and you don’t know what the value is, you can ask a realtor for their opinion based on recent sales activity. Real estate agents have a tendency to be a bit more optimistic, but they have access to valuable information that will be helpful. But, if you want the “real deal” hire an appraiser to evaluate the value of your home and provide you a “bankable” number. Having an appraisal will help you in pricing your home (you can always have a higher asking price) and it will give you an accurate assessment of what your home is worth “today.” Appraisals generally start around $350 to $400.

 

 

"Reprinted courtesy of The Bluffton City Sun."

 

The Bluffton City Sun

November 2006

 

REAL ESTATE

 

REAL ESTATE MARKETING: THE DYNAMICS HAVE CHANGED

 

If you’ve ever needed to sell your home, you probably contemplated doing a FSBO (an acronym for For Sale By Owner) and eliminating the real estate commission expense, or you interviewed “x” number of Realtors to see who might be the right “fit” for you and your home situation. Agents worth their salt, would have a well-prepared “Listing Presentation” which would include a marketing plan – i.e. how they intended to gain exposure and market your property, hopefully luring in potential buyers.

 

Ten years ago, marketing plans generally included the following: flyer/fact sheet handouts of the home that could be mailed or picked up by other agents or prospects, newspaper and magazine advertising, open houses, “For Sale” signs (not allowed in most gated communities in our area), postcard mailings and other direct mail offers, and the local Multiple Listing Service which exposures the listing to hundreds of other agents. From my experience, most Sellers today still expect to have their property advertised in print mediums, which help expose it to local readers and other real estate agents; however, it’s generally “once in a blue moon” that the actual Buyer was first introduced to the property through print media. My philosophy is you must market your listing to the real estate agents who are most likely to have the Buyers. 

 

Today, the Internet has changed the dynamics of real estate marketing. Print advertising and direct mail still need to be part of the mix, but most of our potential buyers are “tech savvy” and they utilize the World Wide Web to research available listings for sale. I’ve read that up to 70% of all Buyers use the Internet to find homes of interest and then contact their agent or solicit the services of a new one in order to personally inspection a property. Now that all MLS listings are available to the general public, the overall buying process is actually expedited somewhat in that Buyers already have a feel for what’s out there relative to their needs and price point. Email and Web Site marketing are incredibly effective in that there’s no lag time getting information to prospects (or other Realtors) and with “virtual tours” and extensive digital photography, someone in Michigan can put himself or herself in the Hilton Head/Bluffton picture quite easily.



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